London, United Kingdom
I'm Ozie Amadi, I was born and raised in East London, but my family originate from Nigeria in West Africa. As a child growing up, traditional Nigerian culture was expressed through music, fashion and food. All these came together at many parties, weddings and functions we attended. A sea of people all wearing brightly coloured fabrics and patterns, embroidery and headwear.
Everyone had a personal seamstress, it was a carnival of all sorts!
These memories have stayed with me and have had a major influence on my design aesthetic.I had a great education, and could have naturally chosen any number of professions, but I always enjoyed art and design. After experimenting as a graphic designer, I returned to university to study fashion accessories at the well known Cordwainer's College and the London College of Fashion. The course and degree were extremely practical, which in hindsight I am grateful for.
My brand "Solomon Appollo" has been in the family for nearly 2 decades, once owned by my brother representing an urban streetwear label. In 2009, I re-invented it as a luxury handbag and accessories brand. A new logo, tag line and vision followed. I then spent the next 2 years on design development, travelling around Europe and establishing relationships with suppliers.I am constantly inspired by the multicultural society in which I live. It is eclectic and full of creativity. Within London I have unlimited resources in the many museums and curations depicting generations of artisans and their legacies.
I would describe my aesthetic as "Afropean". European luxury and quality in design with and African twist. I always find a way to combine the two cultures by adding African textiles such as Ankara, Wax or Kente as a vibrant outer print or an unexpected choice for a lining fabric.
By being a part of Boticca, I have the opportunity to showcase my work on an international platform, which is great because Solomon Appollo is an international brand.
Solomon Appollo designer Ozie Amadi studied art and graphic design before a bad experience with a bag led her in a new direction. It was practically fate – her brother once owned a street wear company…
Solomon Appollo’s “Colors of Marriage” collection includes bags that mix soft suede and leather with bright African textiles, inspired by...
Solomon Appollo designer Ozie Amadi studied art and graphic design before a bad experience with a bag led her in a new direction. In a nod to her Nigerian...